Strategic management and leadership within mcdonalds

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Strategic management and leadership within mcdonalds

The company uses IT and IS in a number of ways. From taking orders to completing the orders everything involves a computer. A network system is used to take the order which is then sent in the back also through the system in order for the food to be cooked.

POS Point of sale — this system allows orders to be placed, check the amount of inventory on hand, see the number of transactions that have occurred in the last few days or even years, see the labor percentage, total cost of waste, check the drive thru time TTL.

KVS Kitchen valiance system — this system allows the orders taken up front and in the drive thru to be displayed and transferred to the monitors in the grill area. The Porter Five Forces The fast food industry is a revolutionary industry, which has taken the world by storm.

A good way to analyze the strategies is by using the Porter five forces competitive model.

Strategic management and leadership within mcdonalds

The first of the five forces looks at rivalry within the industry. Through the website, the company shows company facts, product information nutrition factsand links to the charity website, as well as games promotions monopoly.

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The second force that acts on the industry is the threat of new entrants. The third force involves the threat of substitutes. Furthermore, by offering healthier alternatives, the company will be able to enter into new segments and increase their customer base.

In order to keep and gain new customers, the company must pay attention to the demands of consumers. With an onslaught of health books and diets, Americans are increasingly becoming aware of their health.

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As a result, consumers are demanding healthier products from the fast food industry. In addition, they showcase all the ingredients in their foods in their restaurants and on their website.

In order to be great leaders, managers of McDonald's restaurants work as a team, have open communication, offer flexibility, and attend Hamburger U in order to enhance their leadership skills. Change Management - Change Management Introduction In the world of large organizations there is a strong temptation to streamline operations by having blanket systems and procedures in place. McDonald’s leadership draws from a proud history and set of values that made the company an icon of American business. Meet our President and CEO, as well as other McDonald’s executive team members who continue to build our legacy, and ensure our Golden Arches shine bright.

An example is the removal of the super size option. This is an important aspect of this industry. The supply chain going all the way to the farmers needs to be kept strong and connected. The company has a record of industry leadership in community involvement, environmental protection, diversity, opportunity, and working with their suppliers to improve their practices.

By having these programs the company is doing a very good job in building a relationship with the community. Like many other companies, McDonald also struggles with many challenges and opportunities. There are opportunities as in continuous deliverance of quality, cleanliness, service, and value to their consumers.

In addition to competitor challenges, the company also faces unionized workforce. They are ideologically hostile to unions.

Do to this; it is very necessary that an intranet website is made which goes into detail about all of these concepts, that way everyone within the company is on the same page.

Strategic management and leadership within mcdonalds

Information system can also allow the company in supporting business processes, decision making, and competitive advantage. By utilizing Information system it helps store managers to make better decisions and attempt to gain a competitive advantage.

For instance, what lines of merchandise need to be added or discounted, and it helps them looks for ways to gain an advantage over their competitors in competition for customers. The first strength is that the company can offer a meal with low prices.


As consumers we all value how important time is, with McDonalds offering more than 30, restaurants for services, it is going to surely make getting food faster and cheaper.Strategic leadership occurs in three key places within an organization: (1) At the top, where strategy for a number of business units is formulated over a given time period; (2) In the middle, where top down strategy is translated into a business unit or regional strategy and goals are created; and (3) At a department level, where the business unit strategy goals are translated into a number of individual .

McDonald’s Corporation (NYSE:MCD) Q1 Earnings Conference Call April 30, AM ET Executives Mike Flores – Investor Relations Steve Easterbrook – President and Chief Executive.

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