Well, this is a good place to start.
Two different methods can be used to determine occupancy levels. Hourly - If you estimate percent of occupancy on an hourly basis, the customer rate would be 9. Not all of the customers will come in during those dinner times nor will they be spaced evenly throughout the day.
First, flyers will be distributed in the neighborhood.
Ads will be taken out in all of the Catholic church bulletins in the area: Holy Martyr, Queen of Peace and St. The restaurant is located one block from Holy Martyr Church and school.
The owner's family attend the church and have a son who has been a student in the school for 7 years. Special events will be promoted with a portion of the proceeds going to the school.
Ads will also be placed in the target areas of the Burns' Grocery, and the local neighborhood newsletters. For special entertainment nights, radio and newspaper ads will be placed. Entertainment and food critics will be given an invitation.
On opening night we will have an invitation only party, with over 1, invitations being sent. For businesses in the area, menus will be distributed and ordering will be available by fax.
A customer mailing list will be developed with a calendar of events being mailed on a monthly basis. Sales Tactics Servers will always ask the customer if they want added items, i. This will not only increase sales for the business but will also increase the amount of money the server makes.
Most people tip according to a percentage of the check. The higher the check the greater the tip. The server can control their own income. All tables also will have "table tents" or advertisements.
The tents will describe upcoming events. Also, pictures and descriptions of items for sale, such as micro-brewed beers, desserts, etc. The menus will provide detailed descriptions of the items available, including a section describing the different types of beers available.
For example, the chili beer.
If that does not work, the customer will be given their meal free of charge. One block north of Coffee Circus. Known for their southern style cooking. The restaurant caters to families who want to eat and leave.
No live entertainment is provided. Their prices are moderate with little or no variation. They are known for good quality food and service. Extremely clean and well managed. There is little or no product comparison. They have become successful due to location and reputation.
Burger's Joint - Northwest corner of Holgate and 37th Ave. A well-known fast food franchise with a good presence and marketing plan.
The food and prices are about the same as their competition. There is no product comparison.
LaJolla - Southeast corner of 37th Ave. The atmosphere is upscale and the food pricing is moderately high.
The food is highly specialized and caters to a certain type of clientele.Sample Business Plans Coffee Shop Business Plan. This sample business plan will give you the basic guidelines for starting up a coffee shop. Coffee Shop Sample Business Plan - Free download as PDF File .pdf), Text File .txt) or read online for free.
This is a complete business plan example for a coffee shop business, including executive summary, vision and strategy, sales forecast, expense budgets, metrics for success, and more/5(47). Use and Reprint Rights for Your FAST Business Plan Template.
The Russet Cup is the alternative to fast food/commercial/coffee shops and offers a much calmer, civilized gourmet coffee experience. There are no televisions in the café, plans to open a . A successful coffee shop or cafe can be the cornerstone of a community. Plan for success with guidance from our coffee shop business plan samples.
These, and hundreds more sample business plans, are included in LivePlan. It's the fastest way to create a business plan for your business. Learn more about business planning software. Coffee Circus will be a coffee house/restaurant located in the Hart Plaza on the southeast corner of 37th Ave.
and Holgate. The coffee house will offer a variety of choices to the customers.
Coffee and tea of all sorts will be offered. The marketing strategy page of the benjaminpohle.com coffee bar sample marketing plan Get practical ideas and good models with dozens of examples of successful.
marketing plans with Sales and Marketing Pro. Finish your own Marketing Plan. The business model of the establishment is to sell alcohol and provide a social setting. Beyond these two.